Member of SEO community and her 2 children killed in Ukraine


We now have discovered the tragic information {that a} member of the search engine optimization neighborhood has died. Tatiana Perebeinis was the chief accountant for SE Rating, an search engine optimization platform. 

Tatiana, 43, her two kids (Alise, 9, and Nikita, 18) and one other man have been attempting to evacuate from Irpin, Ukraine, when Russian forces fired on them, based on reviews.

Tatiana Perebeinis, chief accountant for SE Ranking
Tatiana Perebeinis, chief accountant for SE Rating

What occurred

On Sunday, the New York Instances documented the ultimate moments of their lives. (Warning: the article comprises a graphic picture and video of the mortar assault and the aftermath):

“Because the mortars bought nearer to the stream of civilians, individuals ran, pulling kids, looking for a secure spot. However there was nothing to cover behind. A shell landed on the street, sending up a cloud of concrete mud and leaving one household — a girl, her teenage son and a her daughter, who seemed to be about 8 years previous; and a household good friend — sprawled on the bottom.

Troopers rushed to assist, however the girl and kids have been useless. A person touring with them nonetheless had a pulse however was unconscious and severely wounded. He later died.

Their baggage, a blue curler suitcase and a few backpacks, was scattered about, together with a inexperienced carrying case for a small canine that was barking.

Ukrainian forces have been engaged in clashes close by, however not on the website the place civilians have been shifting alongside the road. Outgoing mortar rounds may very well be heard from a Ukrainian place about 200 yards away.

The shelling urged both concentrating on of the evacuation routes from Irpin, one thing of which the Ukrainian authorities have accused the Russian military after a railroad observe used for evacuations was hit on Saturday, or disregard for the chance of civilian casualties.”

– Lynsey Addario, New York Instances

Tatiana had not tried to go away sooner as a result of she was caring for her sick mom. It’s unclear if the person Tatiana and her kids have been with was a household good friend or a stranger. It was not her husband, Sergiy, as initially reported.

Message from SE Rating

Right here is the entire put up that SE Rating shared through LinkedIn and Facebook after studying concerning the demise of Tatiana:

“We’re devastated to say that yesterday our pricey colleague and good friend Tatiana Perebeinis, the chief accountant of SE Rating, was killed collectively along with her two children by russian mortar artillery.

The household was attempting to evacuate from Irpin – a small metropolis proper close to Kyiv that has been left with out water provide, electrical energy, and heating. 

There are not any phrases to explain our grief or to fix our ache. However for us, it’s essential to not let Tania and her children Alise and Nikita stay simply statistics. Her household turned the sufferer of the unprovoked fireplace on civilians, which below any legislation is a criminal offense towards humanity. 

The russian military are criminals, and they need to be stopped. 

Our hearts are damaged. Our prayers are for all Ukrainians, who’re combating for his or her proper to exist.”

– SE Rating

Extra about Tanya

I reached out to be taught extra about Tatiana – or Tanya, as her teammates known as her – from SE Rating. Because of Ksenia Khirvonina, public relations supervisor, for offering further details about Tanya.

Tanya was a workforce member for greater than 5 years, having been employed by SE Rating in 2016. She was one of many first staff in SE Rating’s Kyiv workplace. Over time, she ultimately labored her means as much as change into head of the accounting division.

Simply three days earlier than the struggle, the SE Rating workforce was assembly to make plans for the longer term. Now they’re serving to write an obituary for his or her beloved Tanya and her kids.

“Tanya was adored by the workforce,” Khirvonina mentioned. “You would at all times come to her for recommendation – she discovered type and vital phrases for everybody.

“Tanya was a extremely certified specialist – she shortly understood altering legal guidelines, helped to resolve points on the intersection of authorized and monetary points. On the similar time, you could possibly at all times come to her with essentially the most silly questions on taxes, worldwide funds or anything – she at all times patiently answered,” Khirvonina added.

Tanya and her household moved to Kyiv from Donetsk in 2014 when the struggle began there. They have been seeking to begin life anew. In 2018, they purchased and rebuilt an house in Irpin, a “resort” suburb of Kyiv. It was an enormous challenge for Tanya and Sergiy. They hoped the brand new house would change into a fortress for the household for a few years to return.

However sadly, that dream got here to an finish quickly after Russia invaded Ukraine. A shell destroyed the household’s house. Tanya and her household have been compelled to sleep of their basement.

Even in essentially the most tough moments close to the top of her life, Khirvonina mentioned, Tanya by no means misplaced her braveness or humorousness. She continued to carry cheer to everybody round her.

“She had an amazing humorousness,” Khirvonina mentioned. “Her tales about kids or disputes along with her husband throughout repairs (of their house in Irpin) made everybody chuckle.”

Group Response

The search neighborhood is heartbroken by this information. Right here is only a small sampling of the feedback from SE Rating’s Fb put up. 

A big a part of SE Rating’s workforce is manufactured from Ukrainians. They revealed a weblog put up, How You Can Help Ukrainians Today (SE Ranking Team Included), if you’re in search of methods to assist.

“We now have no phrases however curses towards those that justify the struggle,” Khirvonina mentioned. “We now have but to just accept every little thing that has occurred, the way to higher and extra appropriately honor Tanya’s reminiscence. However proper now, we’re devastated, and all we wish is for the Russian military to stop to exist.”

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About The Writer

Danny Goodwin is Senior Editor of Search Engine Land. Along with writing day by day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.