Facebook Report Reveals Most Popular Posts and Pages


Fb launched it’s quarterly Broadly Considered Content material Report. The report exhibits what sorts of content material customers shared probably the most, giving an concept of the sort of content material that does properly in Fb’s algorithm.

Most Fb Content material Does Not Hyperlink Out

Getting visitors from Fb appears to not be what it was. Views from Fb’s feed tended to remain in Fb.

Fb feed views that included a hyperlink accounted for less than 14.6% of views. The overwhelming majority of Fb feed views (85.4%) didn’t embrace a hyperlink.

Moreover, when a put up did embrace a hyperlink, that hyperlink tended to come back from a Fb web page {that a} Fb member adopted.

When Fb members seen a put up with a hyperlink, solely 2.5% of these posts have been from mates and adopted individuals, what are usually thought-about trusted sources.

Of the remainder of the posts with hyperlinks that acquired views, 1.2% got here from teams the member had joined, 7.7% have been from pages that members adopted and three% got here from posts that have been unconnected to the members.

Nearly all of posts (48.6%) with no hyperlinks that Fb surfaced in member feeds have been created by mates and adopted individuals. The remainder got here from teams (18.5%), adopted pages (8.4%), unconnected posts (7.7%) and what Fb phrases as “different” (2.3%).

Fb Content material is Lengthy Tail with No Head

When individuals’s studying, listening, looking out or shopping for habits are in contrast there may be at all times an enormous focus of people that learn the identical books, hearken to the identical music, search for a similar issues and purchase the identical merchandise.

However there are additionally books, music, searches and purchases which might be very unusual.

When these studying, watching, listening and shopping for habits are organized right into a graph, the graph has an enormous group on the left aspect after which an extended declining line transferring to the best that represents the thousands and thousands and thousands and thousands of people with distinctive and unusual watching, shopping for and listening habits.

The group that are likely to do the identical factor is named the top. The massive group of people with unusual tastes are known as the lengthy tail.

In relation to Google, 15% of search queries are unusual. However in the case of hyperlinks that individuals see of their Fb feeds, solely 0.1% of the highest Feed content material views got here from the highest 20 websites outdoors of Fb.

What meaning is that most individuals don’t see the identical factor on Fb.

In relation to what individuals watch on tv, large viewers percentages watch the identical factor, which implies that they’re consuming head content material.

However for the Fb ecosystem, individuals see various things to the extent that no exterior web site was in a position to obtain huge recognition the way in which films, music and tv exhibits do.

An attention-grabbing truth shared within the report is that every one Fb members are uncovered to content material that’s distinctive to them.

There was no content material that was in a position to attain all members and obtain a dominant stage of recognition.

Fb explains:

“…despite the fact that our most seen content material may need a really massive variety of content material viewers, as measured as a share of all of Fb content material viewers, they signify solely a small fraction of complete views in Feed within the US that quarter. Briefly, it’s unusual for various individuals to see the identical content material of their Feed.”

Fb famous:

“…despite the fact that our most seen content material may need a really massive variety of content material viewers, as measured as a share of all of Fb content material viewers, they signify solely a small fraction of complete views in Feed within the US that quarter.

Briefly, it’s unusual for various individuals to see the identical content material of their Feed.”

Of the highest 20 hottest hyperlinks on Fb, solely three went to information websites and one hyperlink (#16) now not existed as a result of Fb eliminated the hyperlink for violating group requirements (after being seen almost 28 million instances).

Most Broadly Considered Fb Pages

Not like how issues work in the actual world, in Fb world, nobody Fb web page managed to realize an enormous following within the USA.

The highest 20 Fb pages within the fourth quarter of 2021 solely represented 1.1% of all Fb pages.

Of the highest 20 hottest Fb pages, the primary Fb web page was eliminated for violating group requirements. That violation web page acquired over 121.8 million views earlier than being faraway from Fb.

Nearly all of the highest 20 Fb pages have been about recipes, cute animals, tv nostalgia, and different principally trivial pages that appear to point that individuals on Fb wish to be entertained or amused by articles with titles like, Lady can’t stand each time boyfriend’s daughter visits as a result of “she wants fixed consideration” and net pages that includes movies of pugs being bathed and pictures of a pair of French bulldogs mouth to mouth as if kissing.

The checklist of prime 20 Fb pages paints a portrait of People who’re hooked on Fb for a fast shot of endorphins from pages providing a “Every day Dose Of Woof Woof.”

Right here is the checklist of the highest 20 Fb pages:

  1. This Web page was eliminated by Fb for violating Neighborhood Requirements.
  2. Thinkarete
  3. WomenWorking.com
  4. Do You Keep in mind When
  5. Newsner
  6. LADBible Australia
  7. The Dodo
  8. 3AM Ideas
  9. 97.1 QMG
  10. Eric Alper
  11. Woof Woof
  12. Sarcastic Honey
  13. Kitchen Enjoyable With My 3 Sons
  14. STUDENTbible
  15. UNILAD
  16. BithiriSathi Followers
  17. Tyla
  18. Every day Mail Video
  19. Classes Realized In Life Inc.
  20. Selindy Bae GH

Most Broadly Considered Fb Posts

Much like the statistics on hyperlinks and pages, there was no single Fb put up that was in a position to go viral and be seen by a majority of Fb members.

The highest 20 Fb posts made up solely 0.1% of all Fb content material views. Posts that individuals seen on their Fb feeds have been extremely totally different for most individuals.

A lot of the highest 20 content material is trivial,like a 9 second lengthy video of a person utilizing a vacuum-like machine to tug and yank at a mole on his neck. This video was the fourth hottest put up on Fb for the fourth quarter of 2021 and was seen a staggering 57.4 million instances.

Screenshot of Fourth Most In style Fb Submit

Facebook Video of Man Yanking a Mole on his Neck

The sixth hottest Fb put up for the fourth quarter of 2021 is a six second video of an offended lady splashing a drink into a person’s face.

That is eerily just like the film Idiocracy that depicts a inhabitants so boring they go to the films to observe 90 minutes of a person’s rear finish farting.

Broadly Considered Fb Content material

Maybe the largest takeaway is that posts that didn’t hyperlink out to a different website vastly outnumbered posts that featured a hyperlink to a different website.

The subsequent most attention-grabbing takeaway is that there aren’t any universally fashionable prime pages and posts on Fb. Most individuals see a singular Fb information feed.

The final takeaway from Fb’s report is that People appear to be looking for diversions.


Widely Viewed Content Report: What People See on Facebook