Google’s John Mueller mentioned on Twitter “we usually do not use colour as an element.” He then added “however CSS tweaks can embrace much more than simply colour adjustments.” Right here is that response in context:
We usually do not use colour as an element, however “CSS tweaks” can embrace much more than simply colour adjustments.
— 🐐 John 🐐 (@JohnMu) February 17, 2022
We all know that making website adjustments can affect your rankings however John has mentioned quite a few instances earlier than, simply making colour adjustments shouldn’t affect your rankings.
In fact, should you transfer content material round, disguise content material or one thing else with CSS, that may affect your rankings. This not simply applies to the physique content material but in addition the principle navigation and structure.
Heck, I modify the general design of this website on some necessary days. These kinds of adjustments ought to have zero affect on the general rankings of this website. In the event that they do, so bit it, I like making it enjoyable right here. However I extremely doubt they do have any affect on rankings by me altering the background colours and tweaking the design of the emblem.
Discussion board dialogue at Twitter.