Convince Your Boss to Send You to MozCon Virtual 2022 [Plus Bonus Letter Template!]


MozCon is again in individual for 2022! From networking together with your friends to listening to from trade leaders, there are advantages a-plenty to attending conferences. You recognize that. Your friends know that. However how do you persuade the powers-that-be (aka your boss) that sending you is useful for your small business?

Don’t fear, we’ve obtained a plan. (And if you wish to skip forward to the letter template, right here it’s!)

Copy the template

Find out how to make the case

Enterprise competitors is fiercer than ever. Solely those that are in a position to shift techniques with the altering tides of promoting will have the ability to come out on high. And that’s precisely what MozCon goes that can assist you do.

Overlaying every thing a rising marketer wants for a well-balanced advertising and marketing weight loss program (search engine optimisation, content material, technique, development), MozCon delivers top-notch talks from hand-selected audio system over three insightful days in July.

There’s a lot in retailer for you this yr. Right here’s only a sampling of what you may anticipate at this yr’s MozCon:

Audio system and content material

Our audio system are actual practitioners and trade leaders. We work with them to make sure they ship the perfect content material and insights to the stage to set you up for a yr of success. No gross sales pitches or speaking heads right here!


You’re employed exhausting taking notes, studying new insights, and digesting all of that data — that’s why we expect you deserve a bit enjoyable within the evenings. It is your probability to decompress with fellow attendees and make new buddies within the trade. We host thrilling night networking occasions that add to the worth you may get out of your day of schooling. Plus, our Birds of a Feather lunch tables help you join with like-minded friends who share related pursuits.

Excessive-quality movies to share together with your crew

A few month or so after the convention, we’ll ship you a hyperlink to professionally edited movies of each presentation on the convention. Your colleagues gained’t get to partake within the real-time expertise(the #FOMO is actual), however they are going to get an opportunity to be taught every thing you probably did, without spending a dime.

Nice meals on website

We all know that convention meals isn’t usually value mentioning, however MozCon is infamous for its cornucopia of tasty choices.

You may anticipate two sizzling meals a day and a great deal of snacks from native Seattle distributors — up to now we’ve featured a smorgasbord from the likes of Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve chilly brew.


No duds right here, we do our homework in relation to choosing considerate swag worthy of retaining. One-of-a-kind Roger Mozbots, a super-soft t-shirt, and extra cool stuff you’ll wish to take dwelling and showcase.

Put on your coronary heart in your sleeve

MozCon on behalf of our attendees offers again every year by means of donating a portion from each ticket offered in direction of a charitable group. Our 2022 charitable recipients are Washington Trails Association and North Cascades Institute.

Reductions for present clients

Moz Professional, Moz Native, and STAT clients save huge on their ticket price, and there are reductions for teams of 10+ as properly, so ensure that to reap the benefits of financial savings the place you may!


However in fact, don’t take our phrase for it! There are some unbelievable sources out there at your fingertips that tout the advantages of attending conferences:

“I have been to MozCon six instances — it is value touring all the best way from Adelaide, Australia. The data sharing is subsequent stage!” — Woj Kwasi, Head Honcho, Kwasi

“MozCon is hands-down among the many finest organized tech-oriented conferences I’ve ever attended. From the strongly inclusive tradition with wealthy illustration of all stripes of life, to the pleasant vibe across the lunch tables and after-session events, you’ll be exhausting pressed to discover a extra informative and useful search engine optimisation convention within the US. — Eddie Childs, Inbound Advertising Supervisor, Mediagistic

“MozCon has been my go-to convention for the previous three years. Between the top-notch speaker lineup, implausible lodging and memorable events and networking occasions, it is really a must-attend occasion for any digital advertising and marketing skilled trying to additional their profession within the trade.” — Kyle Sutton, Sr. Product Supervisor, search engine optimisation Gannett / USA TODAY NETWORK

“MozCon is greater than a “work convention” – it truly is an annual collaboration with the brightest and most gifted SEOs from everywhere in the world. Three full days of concept sharing, insights, and high quality time with trade specialists. By no means have I ever been to a convention the place the audio system on stage are humble and simply accessible. 5/5 would attend once more.” — Angela O’Pry, Advertising Coordinator at Entry Sciences

Want a bit extra to get your boss on board? Try some movies from years previous to get a style for the caliber of our audio system.

Purchase ticket, get monetary savings, get aggressive advertising and marketing insights. Everybody wins!

MozCon is one unforgettable expertise that lives and grows with you past simply the three days you spend in Seattle. And there isn’t any time like the current to pitch MozCon to your boss. In the event that they’re nonetheless caught on the “why”, allow them to find out about our subscriber or group pricing tiers to your boss — you’ll save lots of of {dollars} while you do. Simply consider all of the Keurigs you possibly can get for that communal kitchen!

Remember to grab the letter template and make your case the straightforward method.