12 Best Keyword Research Tools: Free & Paid


If you wish to carry out efficient key phrase analysis, discover the perfect key phrases, and enhance your web site’s website positioning, you’ll want to use the perfect instruments. However with new instruments, new algorithms, and new competitors launched each day, how have you learnt which of them are best for you?

Beneath, we’ll discover 12 key phrase analysis instruments you should use to empower your content material and communicate to your viewers:

  • 1. Semrush Key phrase Magic Instrument
  • 2. Semrush Key phrase Hole Instrument
  • 3. Semrush Place Monitoring Instrument
  • 4. Google Developments
  • 5. QuestionDB
  • 6. AnswerThePublic
  • 7. TubeBuddy
  • 8. Key phrase Instrument
  • 9. AlsoAsked
  • 10. Soovle
  • 11. Sellzone Key phrase Wizard Instrument
  • 12. Google Adverts
12 best keyword research tools
Keyword Magic Tool homepage

What it’s: The Key phrase Magic Instrument presents a global database of greater than 20 billion key phrases. It has a sturdy filtering system that may group key phrases by matter, search intent, query sort, SERP options, and extra. It additionally contains key phrase problem and competitors metrics.

Why we prefer it: You possibly can accomplish every part from content material ideation to optimization. With its huge key phrase database and semantic filters, the Key phrase Magic Instrument is ideal for exploring area of interest subjects.

Use filters to uncover new alternatives and arm your content material staff with the website positioning insights they should create content material that rocks the SERPs.

The place the information comes from: Semrush has the biggest key phrase database available on the market. This contains greater than 20 billion key phrases in additional than 140 worldwide databases, sparking limitless concepts. 

The way it works: Like most key phrase analysis instruments, the Key phrase Magic Instrument begins with a seed key phrase. A seed key phrase is a phrase or brief phrase representing your essential matter.

As an example you are working a journey company, and also you need to write about tropical holidays.

All you must do is enter “tropical holidays” into the search bar and choose your most well-liked database to generate 1000’s of recommendations. On this instance, we used the US.

Keyword Magic Tool results

Wish to slender down your search? No drawback. You possibly can filter by the next: 

  • Questions
  • Broad, Precise, Phrase Match, and Associated Match Key phrases
  • Language
  • Search Quantity
  • Key phrase Density
  • Search Intent
  • CPC
Keyword Magic Tool filters

Choose the choices you are concerned with, and your search will mechanically slender in keeping with your new standards. You possibly can even slender your outcomes by together with fashionable or high-volume phrases and phrases. 

If you wish to study extra a couple of key phrase, click on on the “carrot” drop-down subsequent to it. You will see a fast however complete Key phrase Overview software snapshot containing international search quantity, associated questions and phrases, and even your competitors: 

Keyword Magic Tool keyword information

How a lot it prices: If you happen to use the free model, you can also make 10 queries per day, together with Area and Key phrase analytics queries.

If you happen to improve to a Professional account for $119.95 per thirty days, you may search 100 instances per hour and run 3,000 stories each day. 

You’ll find a breakdown of all of the subscription ranges on our Semrush pricing web page. 

What it’s: The Key phrase Hole Instrument is an website positioning competitor evaluation software providing side-by-side comparisons of key phrases. Learn the way many key phrases you share together with your rivals, in addition to key phrases they rank for that you just’re lacking out on.

Why we prefer it: The Key phrase Hole Instrument lets you benchmark your self towards the competitors, establish gaps in your technique, and construct a extra aggressive website positioning plan. This software contains natural, paid, and Product Itemizing Adverts (PLA) key phrases, so its aggressive insights assist any key phrase technique.

The way it works: First, enter your area and as much as 4 others. Then choose the kind of key phrase you need to analyze (natural, paid, or PLA) and click on evaluate. 

Then it can mechanically compile a report evaluating your area together with your chosen rivals. The Prime Alternatives widget highlights “lacking” and weak” key phrases. 

To the correct, the Key phrase Overlap part exhibits you the relative measurement of every of your key phrase profiles and the way a lot they overlap with each other. 

Keyword Gap tool results

Lastly, you may analyze a complete report of your present key phrase profile versus the competitors. View all shared, lacking, weak, robust, untapped, or distinctive key phrases to generate new concepts or shore up your key phrase technique. 

Keyword Gap tool keyword information

At a look, you may establish which competitor ranks the best and the way aggressive every key phrase could be to win. If you happen to discover key phrases you want, click on on them to study extra about them or ship them to your Key phrase Supervisor checklist for reference later. 

How a lot it prices: You possibly can entry the Key phrase Hole Instrument with the identical subscription you employ for the Key phrase Magic Instrument (Professional subscription for $119.95 per thirty days lets you make 3,000 queries.).

With a Guru or Enterprise account, you can also make much more, plus entry historic knowledge and evaluate subdomains and subfolders. 

You possibly can carry out 10 queries a day with a free account, together with each your Key phrase Hole and Key phrase Magic Instrument searches. Nevertheless, you may’t evaluate subfolders or subdomains, use the mini key phrase overview characteristic, or export your knowledge. 

Take a look at our pricing web page for an entire breakdown of Semrush account sorts. 

What it’s: The Place Monitoring software displays your area’s place in comparison with your opponents’ domains based mostly on a customized set of key phrases. It may well additionally monitor your place relative to a selected location or gadget sort. 

Why we prefer it: It is essential to watch and report in your area’s progress in your website positioning targets vs. the competitors. It’s also possible to use these insights to tailor your website positioning technique transferring ahead by deciding which pages to optimize.

The place the information comes from: Place Monitoring makes use of unbiased Google search outcomes, which means it isn’t influenced by issues like earlier searches, searching historical past, and language preferences.

Because of this, relying in your location, historical past, and browser settings, you may see barely totally different outcomes when you take a look at a search your self. 

The way it works: The Place Monitoring Panorama report gives a high-level snapshot of your marketing campaign’s progress. Right here, you’ll find your general rankings distribution in your tracked key phrases, your general visibility, site visitors, and extra. 

Position Tracking tool overview

Every subsequent report explores a particular side of your progress in additional element. 

For instance, the Pages report exhibits you your top-performing pages. You possibly can view the quantity and intent of key phrases pages rank for and their common positions, site visitors, and quantity.

Position Tracking Pages report

Along with exhibiting you the featured snippets your web page already has, it additionally gives alternatives for getting extra.

Featured Snippets report

The info uncovered within the Place Monitoring software might help you monitor your progress over time on the key phrases most precious to your technique. From there, you may uncover new alternatives.

How a lot it prices: Whereas you should use Place Monitoring on a free account, you may have entry to extra options on a paid subscription. Here is the way it breaks down: 

  • Free: Create one undertaking in Place Monitoring and monitor as much as 10 key phrases
  • Professional: Create 5 tasks and monitor as much as 500 key phrases
  • Guru: Create 15 tasks and monitor as much as 1,500 key phrases. Achieve entry to Multitargeting along with Cannibalization, Gadgets, and Places stories.
  • Enterprise: Create 40 tasks and monitor 4,000 key phrases. Achieve entry to Multitargeting along with Cannibalization, Gadgets, Places stories. Get the flexibility to schedule CSV and Excel exports.

What it’s:  Google Trends is a free knowledge exploration software you should use to discover and analyze real-time and historic search tendencies. You possibly can see what’s trending in areas throughout the globe based mostly on sampled knowledge and search queries from Google. 

Why we prefer it: Content material ideation and planning, viewers insights, constructing advert seasonal advert campaigns, and extra. Google Developments may also assist you spot new tendencies and know when curiosity in them is waning.

The place the information comes from: Google Developments makes use of primarily unfiltered samples of precise Google search knowledge. This knowledge is anonymized, categorized, and grouped by matter, area, and time interval to allow you to research related knowledge extra precisely. 

The way it works: You should use Google Developments to seek for particular knowledge you need or to discover extra basic subjects and get new concepts.

Some examples of their topical stories embrace the 2021 12 months in Search, Purchasing Developments 2022, and Vacation Season 2021. Every collects and analyzes knowledge related to a particular matter or time interval. 

Google Trends Year in Search report

To get an concept of the subjects persons are at the moment looking out, try Not too long ago trending

Google Trends recently trending list

When you have a extra particular matter to analysis, enter it into the search bar and begin researching. 

Click on “+ Examine” to view a number of associated key phrases concurrently. This might help you analyze viewers pursuits in associated subjects and the way these pursuits differ over time in several areas. You should use this knowledge to resolve what to give attention to in your content material and even for aggressive evaluation.

Google Trends comparison example

With Associated Queries, you may generate new concepts associated to your goal key phrases related to the area you need to goal. This could generate new concepts in your content material and advertising and marketing plan and assist present route in your key phrase analysis.

Google Trends related queries

It’s also possible to analyze and evaluate curiosity in a subject by nation. You may use this to seek out new audiences worldwide or ensure you’re creating content material related to your goal area.

Google Trends breakdown by region

How a lot it prices: Google Developments is totally free, making it an awesome supplementary useful resource for analysis or brainstorming.

5. QuestionDB

What it’s: Somewhat than specializing in key phrases, QuestionDB exhibits you the questions individuals ask on web sites and boards. 

Why we prefer it: This software is useful for content material ideation. Its large database of questions offers you extra particular perception into what your viewers actually needs to know. You should use this perception to create extra helpful content material that solutions these questions.

The place the information comes from: QuestionDB finds its questions on boards like Reddit and StackExchange and also will embrace Quora quickly.

The way it works: Because the title implies, QuestionDB focuses on person questions relatively than key phrases. This could present essential context relating to how your target market interacts together with your chosen key phrases and the forms of issues they need to find out about them. 

First, give you an inventory of associated seed key phrases you need to goal. Then enter one among them into QuestionDB. Guarantee key phrases are fairly broad as a result of the software will return an inventory of extra particular questions associated to that general matter. 

For instance, hare a number of outcomes for the seed key phrase “BBQ”:

best bbq in Vancouver search

Repeat this course of for the remainder of your checklist to generate much more content material concepts in your weblog. If you wish to study extra a couple of query, you may click on by to the supply to learn the unique dialog, probably producing much more concepts. 

It’s also possible to see associated subjects on the prime earlier than your outcomes:

QuestionDB results

How a lot it prices: Free customers can view the primary 50 outcomes for his or her searches. This plan is good for informal customers who need to perceive their viewers or develop concepts sporadically.

The Professional plan is $15 per thirty days and presents limitless searches with limitless outcomes. It is preferrred for customers who will carry out deep dives into their focused subjects or depend on QuestionDB for ongoing content material ideation.

6. AnswerThePublic

What it’s:  AnswerThePublic is a key phrase analysis software that aggregates Google autocomplete recommendations and helps you discover long-tail key phrases associated to a subject. It does this by creating phrase clouds that visually group associated queries.

Why we prefer it: AnswerThePublic is great for content material ideation. Its phrase clouds assist you anticipate extra particular questions and search phrases your viewers may use, which you may in any other case have missed. You should use it to generate concepts for extra related content material.

The place the information comes from: This software makes use of autocomplete knowledge gathered from Google and Bing from 191 international locations.

The way it works: Begin by coming into a seed key phrase for the subject you need to write about and choose your most well-liked database. By default, the software will present UK knowledge. On this instance, we’ll use “chocolate” and take a look at search knowledge from the US.

Then, AnswerThePublic will present us all of the queries it finds associated to “chocolate,” grouped into thematic phrase clouds. For instance, here is the phrase cloud for questions on chocolate.

AnswerThePublic mind map for "chocolate"

As a result of this cloud depicts questions, the search phrases are grouped by query phrases and sorted by recognition. The search phrases with a darker shade have been extra fashionable when the report was run. Nevertheless, this does not all the time mirror increased search quantity or extra outcomes general. Clicking on any search time period will direct you to the dwell search outcomes for that time period on Google. 

If you happen to want to view the knowledge in one other format, you may as well view the identical knowledge specified by lists: 

AnswerThePublic data list

Along with questions, you may as well discover: 

  • Search phrases by preposition (e.g., chocolate for dipping)
  • Comparisons (e.g., chocolate vs. vanilla ice cream)
  • Alphabeticals (key phrases sorted alphabetically by the phrase following “chocolate.” For instance, “chocolate introduction calendar” could be grouped below “A.”)
  • Associated searches

When you have a paid Professional plan, you additionally get entry to weekly Search Listening Alerts delivered to your e mail. This allows you to monitor a key phrase over time and spot new questions, subjects, and search phrases.

How a lot it prices: You should use AnswerThePublic at no cost, however the quantity of searches you may run is restricted based mostly on the site visitors its area receives. In order for you limitless searches, you may want one among their Professional plans. 

All of their Professional plans begin at $79 per thirty days and supply: 

  • Limitless searches
  • Information comparability over time
  • CSV export
  • Cover branches and recommendations
  • Excessive-resolution photos
  • Precedence Buyer Help
  • Training packages (contents differ by plan)

With the Month-to-month subscription, at $99 per thirty days, you additionally rise up to 3 customers and 5 Search Listening Alerts. These are weekly stories despatched to your e mail, which give updates on a key phrase you’ve got chosen to watch. 

The Annual subscription ($79 per thirty days billed yearly) permits as much as 5 customers and 5 Search Listening Alerts.

The Skilled subscription ($199 per thirty days) presents limitless customers and as much as 20 Search Listening Alerts.

7. TubeBuddy 

What it’s:  TubeBuddy is a browser extension that helps YouTube creators optimize, publish, promote, and develop their channels. They’ll even A/B take a look at their movies. Their suite of instruments contains Key phrase Explorer, which helps creators discover long-tail key phrases and trending tags.

Why we prefer it: You possibly can carry out YouTube-specific key phrase analysis by way of Key phrase Explorer. Past that, you should use their templates, break up testing, and different instruments that can assist you take a look at and apply your new key phrases to your channel.

The place the information comes from: Key phrase Explorer contains key phrase knowledge from each YouTube and Google Developments.

The way it works: TubeBuddy Key phrase Explorer will be discovered inside the browser extension and app as soon as you’ve got granted it entry to your YouTube channel. To make use of it, enter a key phrase or matter you are concerned with, and click on “Discover.” 

TubeBuddy Keyword Explorer

On the Abstract tab, you’ll find a rating for that key phrase. This rating considers the quantity of competitors you will have and the way well-optimized the top-ranking movies are. 

It’s also possible to entry weighted scores particular to your channel with a paid account.

Right here you may additionally discover a breakdown of curiosity over time in that matter on YouTube and Google, in addition to associated video subjects and tags. 

interest over time in TubeBuddy

The Outcomes tab gives a snapshot of the present YouTube outcomes for that key phrase, together with the top-ranking movies and channel. You may use this for aggressive analysis. 

If you happen to click on by to observe a kind of movies, you may discover a Videolytics panel. Right here you may discover efficiency knowledge, website positioning, finest practices, and even video tags: 

Videolytics panel in TubeBuddy

Lastly, the Map tab exhibits you the place probably the most curiosity is for this matter geographically. Discover the perfect time to put up based mostly in your viewers or plan content material that speaks on to viewers in these areas. 

Map tab in TubeBuddy

How a lot it prices: On a free account, you may entry the highest 3 outcomes per search in Key phrase Explorer and carry out 25 searches per day. Moreover, you will not have entry to some channel-specific knowledge like weighted key phrase scores. 

To make use of Key phrase Explorer with out limits, you may have to improve to a Professional account or increased: 

  • Professional: $9 per thirty days
  • Star: $19 per thirty days
  • Legend: $49 per thirty days

Take a look at our weblog put up to find out about much more instruments to optimize your YouTube website positioning.

What it’s:  Keyword Tool makes use of autocomplete knowledge from a wide range of engines like google—together with Google, Bing, YouTube, Amazon, Instagram, eBay, and the Play Retailer—that can assist you discover and goal long-tail key phrases, merchandise, and hashtags. 

Why we prefer it: Key phrase Instrument focuses on long-tail key phrases not seen in Google’s Key phrase Planner. Due to this, Key phrase Instrument is handiest for natural search, content material advertising and marketing, and website positioning.

The place the information comes from: Autocomplete and different search knowledge is from Google, Bing, Youtube, Amazon, Instagram, eBay, and the Play Retailer.

The way it works: First, choose the search engine and nation you need to view knowledge from. Then enter your seed key phrase. The Key phrase Instrument will generate an inventory of autocomplete recommendations, questions, and prepositions out of your chosen search engine. 

Keyword Tool homepage

Choose all of the key phrases you need to goal and click on “Export” to obtain them to a CSV or Excel file. 

How a lot it prices: You should use the free model of Key phrase Instrument with out even creating an account. The free software generates as much as 750 recommendations for every seed key phrase searched.

With a Professional account, you may as well entry: 

  • Google Adverts search quantity knowledge
  • Twice as many key phrases
  • Competitor key phrase evaluation
  • Bulk search quantity evaluation

Professional accounts begin at $69 per thirty days.

9. AlsoAsked

AlsoAsked Homepage

What it’s: AlsoAsked is a software that aggregates Google’s Folks Additionally Ask knowledge so that you could analyze it to tell your technique. As any digital marketer is aware of, the Folks Additionally Ask (PAA) field is a gold mine for associated subjects and questions surrounding your key phrase of selection. 

Why we prefer it: You possibly can simply generate new content material concepts that focus on PAA questions. 

The place the information comes from: AlsoAsked collects and organizes knowledge from Google’s Folks Additionally Ask outcomes, which is compiled of searches customers additionally make when trying to find your preliminary question. Because of this, AlsoAsked will solely return outcomes for queries that returned a PAA field.

The way it works: AlsoAsked exhibits you the PAA questions sparked by your seed key phrase and shows them on a branching diagram that illustrates the connection between these associated questions. 

For instance, listed here are the questions AlsoAsked finds when you search “website positioning” in the US: 

AlsoAsked question example

Looking for “website positioning” generates 4 main questions: 

  • What website positioning means?
  • What’s website positioning and the way does it work?
  • How do you do website positioning advertising and marketing?
  • What’s website positioning and examples?

Nevertheless, these questions additionally spark their very own PAA outcomes. These new questions are displayed on extra branches. If you happen to click on on one among them, you may view a brand new diagram ranging from that time.

This does not simply present you many various subjects you could possibly cowl; it additionally exhibits you the relationships between these questions, which might help you construction your articles. This manner, you are overlaying all crucial questions within the order they’re more likely to be requested. 

It’s also possible to export this knowledge as a CSV or picture to make use of in evaluation or displays. 

How a lot it prices: As a result of AlsoAsked is at the moment in beta, all free customers have entry to a Bulk account (the best degree of paid account choices) as of this writing.

Outdoors of the beta, a typical free account would let you carry out 10 searches each month, export photos, and entry your search historical past.

Paid accounts will let you use extra searches every month, export CSV and unbranded photos, and bulk add the key phrases you need to analysis. Presently, there isn’t any info on pricing on AlsoAsked’s web site.

10. Soovle

What it’s:  Soovle is a free, customizable search engine aggregator that collects search recommendations throughout as much as 15 totally different engines, together with Google, Bing, Wikipedia, Amazon, eBay, Youtube, and extra. 

Why we prefer it: You possibly can shortly evaluate associated search recommendations throughout many various search platforms and discover new long-tail key phrases to focus on.

The place the information comes from: Soovle returns search recommendations from whichever engines you select to incorporate.

The way it works: Soovle shows the highest advised searches associated to your seed key phrase throughout every search platform. Use the search bar within the middle of the display screen to enter your seed key phrase, and the recommendations will mechanically populate over their respective search engine logos. 

Soovle homepage

You should use your left and proper arrow keys to toggle by every search engine and click on on any suggestion to view its dwell search outcomes web page. To avoid wasting a suggestion for reference later, drag it to the ebook icon within the prime left nook. 

How a lot it prices: Soovle is totally free.

What it’s:  Keyword Wizard is an Amazon website positioning software with a database of over 200 million key phrases, with knowledge backed by Semrush. Key phrase Wizard helps Amazon sellers optimize their product listings to rank higher in Amazon’s on-site search. 

Why we prefer it: Customers can optimize Amazon product listings to enhance visibility.

The way it works: Key phrase Wizard is easy to make use of. First, enter a seed key phrase representing the kind of product you are promoting (e.g., “towels”). Key phrase Wizard will return all related key phrases it may discover, together with broad match, phrase match, actual match, and associated key phrases.

Sellzone Amazon keyword tool

You possibly can slender your scope utilizing the search filters. For instance, you may focus solely on key phrases with a sure variety of opponents, embrace or exclude sure phrases, or filter by phrase size. 

As soon as you discover key phrases you want, you may export your alternatives to a CSV file for reference later and use them to optimize your product listings.

exporting Keyword Wizard keywords

How a lot it prices: You should use the Sellzone Key phrase Wizard at no cost. Nevertheless, free accounts could solely seek for three seed key phrases per day, with 100 outcomes per search. Moreover, you will not have entry to good filters, sorting, or exporting.

For full entry and limitless searches, you may have to improve to a Development account at $50 per thirty days

For extra info, see the Sellzone Pricing page.

12. Google Adverts

What it’s:  Google Ads is a web-based promoting platform. Its software, Key phrase Planner, allows customers to analysis key phrases and place bids on them to indicate adverts in search outcomes, cellular apps, web sites, and on-line movies.

Why we prefer it: As a result of it is primarily an advert platform, Key phrase Planner focuses extra on pay-per-click (PPC) knowledge than natural search knowledge. So whereas it is helpful for any digital marketer or website positioning specialist, the software is most precious for these concerned with paid promoting.

The place the information comes from: Google makes use of its personal historic search knowledge to forecast what you could possibly count on when concentrating on every set of key phrases. Nevertheless, your precise outcomes may differ relying on what you are concentrating on and the way you select to do it. 

The way it works: To entry Key phrase Planner, you may first want a Google Adverts account. If you happen to’re unsure find out how to set that up, you’ll find directions in our weblog put up on utilizing Google Key phrase Planner.

You should use Key phrase Planner to do two issues: to seek out new key phrases and to seek out historic knowledge round key phrases you already find out about. 

To search out new key phrases, click on “Uncover New Key phrases.” Then both enter a seed key phrase or choose “Begin With A Web site” and enter your area or a competitor’s. 

Discover new keywords in Keyword Planner

Then refine your outcomes by together with or excluding branded key phrases or broaden your search utilizing Key phrase Planner’s recommendations. It’s also possible to filter by competitors, advert or natural impression share, top-of-page bid, and extra. 

Then, add your chosen key phrases to a brand new or current advert marketing campaign, or export your key phrase concepts to a CSV file or Google Sheets. 

To search out search quantity knowledge for an inventory of key phrases, you may first click on Get Search Quantity and Forecasts. Then both sort, copy and paste, or add your checklist of key phrases. 

Find search volume data in Keyword Planner

Right here, you may discover historic and forecast knowledge in your batch of key phrases. You should use this to trace key phrases you are already concentrating on and pivot your technique accordingly.

How a lot it prices: Whereas Key phrase Planner is technically free, you may solely entry it by way of a Google Adverts account (which asks for billing info). It is best to entry this software utilizing an account that spends cash on Google Adverts, as this might help you entry higher knowledge.

Ultimate Ideas

In the end, you already know your content material higher than anybody. Nice key phrase analysis ensures that content material will get in entrance of the correct individuals once they want it most. 

Arming your self with the perfect instruments is a crucial step, nevertheless it’s not the one one. Maintain your self (and your technique) sharp by persevering with to problem your self by training, thought management, and grit. 

Now we might like to listen to from you—are there any instruments we missed? Be at liberty to tweet us your favourite key phrase analysis instruments.