LinkedIn launches podcast network aimed at professional audiences


LinkedIn is piloting its personal podcast providing, referred to as the LinkedIn Podcast Community. The pilot program will embody exhibits about subjects comparable to know-how, recruiting and psychological well being, from exterior specialists in addition to its personal in-house information staff.

A screenshot of podcasts from the LinkedIn Podcast Network
Just a few podcasts from the LinkedIn Podcast Community. Picture: LinkedIn.

Why we care. There’s a rising variety of podcasts geared toward skilled audiences — that is very true within the search advertising and marketing business. Internet hosting your podcast on LinkedIn might assist your model — notably if it’s a B2B model — get nearer to skilled audiences than they could on Apple Podcasts or Spotify, for instance. 

Whereas the LinkedIn Podcast Community isn’t open for all manufacturers to affix, there’s a lead kind for these which can be eager about studying the right way to be a part of it, so that could be a chance down the highway.

The place to pay attention. All LinkedIn Podcast Network exhibits can be accessible globally on LinkedIn by following the podcast hosts and subscribing to their weekly newsletters. These exhibits are usually not unique to the skilled social media community — they may also be listened to on different podcast platforms, like Apple Podcasts and Spotify. 

The way to be a part of the LinkedIn Podcast Community. Evidently current podcasts could possibly study extra about becoming a member of the LinkedIn Podcast Community by filling out this form.

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About The Creator

George Nguyen is an editor for Search Engine Land, masking natural and paid search. His background is in journalism and content material advertising and marketing. Previous to coming into the business, he labored as a radio character, author, podcast host and public college instructor.