Final up to date on February 1, 2022
That is the third publish in our collection the place we take a look at the on-page web optimization of the world’s hottest CMS programs.
In elements 1 and a pair of of the collection, we examined Wix and Squarespace. The headlines: Wix gives first rate management of on-page web optimization, Squarespace not a lot.
But when Squarespace hoped for a comfort “picket spoon” in our on-page web optimization collection they’re going to be dissatisfied.
As a result of on this publish, we’re diving into Godaddy’s Web site Builder…
…and the low bar simply acquired a complete lot decrease.
So buckle up, and skim on to find:
- how nicely arrange for on-page web optimization GoDaddy’s Web site Builder is out the field,
- how one can configure your GoDaddy Web site Builder web site to rank larger in Google,
- the technical web optimization points we discovered on the platform
Let’s get began with a abstract.
In Abstract: Is Godaddy’s Web site Builder good for web optimization?
You have been anticipating extra? Okay then…
We’re positive GoDaddy. They’re the world’s largest area registrar.
However you won’t know — until you noticed the quite a few upsells while you registered your area — that additionally they have a semi-popular CMS you should use to construct your web site.
Why do we are saying semi-popular? As a result of according to w3techs simply 0.3% of websites run on GoDaddy’s Web site Builder (as of February 2022). Which signifies that WordPress websites (with a utilization share of 43.3%) outnumber GoDaddy websites by 144-1.
However these numbers don’t inform the complete story.
As a result of our guess is that when you think about the variety of spam websites selecting WordPress, the share of “actual” companies working on GoDaddy’s Web site Builder can be a lot larger than 0.3%.
The dangerous information?
These companies are going to be significantly hampered by the shortage of management over their web site’s on-page web optimization.
As a result of the underside line is, there’s simply not a lot you are able to do to optimize your GoDaddy web site.
In reality, what you can do is just about summed up on this video:
We’ll prevent time watching and summarize. To optimize your GoDaddy web site you should use a elaborate wizard to:
- Generate an web optimization title straight outta 1999
- Add a meta description
- Change your H1 tag
- Spam some key phrases into your textual content
We made up quantity 5.
In a nutshell:
You’ve acquired about as a lot management over your web site’s on-page web optimization as Donald Trump has over his hair in a robust wind.
Throw in sluggish load occasions and also you’ve acquired a platform that’s undoubtedly going to be holding again your efforts to rank your web site larger in Google.
Like photos? Right here’s a abstract…
How we examined the web optimization capabilities of GoDaddy’s Web site Builder
We arrange a small web site on a GoDaddy Web site Builder Premium plan.
We selected a preferred theme and loaded the location with demo content material.
The assessments included guide overview, working the location via our personal web optimization audit software, and testing utilizing third-party instruments akin to Google’s PageSpeed Insights and GTMetrix.
GoDaddy Web site Builder web optimization: The nice, the dangerous, and the ugly
Earlier than reviewing GoDaddy’s management of on-page web optimization elements, let’s run via a few of the web optimization highlights (and lowlights) of the platform.
We’ll begin with the positives.
Empires rise and fall…
The solar slowly melts away the rocks over hundreds of thousands of years…
Okay, um… it’s simple to combine your GoDaddy web site with Google Search Console.
Unhealthy: Unconventional naming of fields, no search previews outwith wizard
GoDaddy has a wizard you should use to “optimize” every web page in your web site. We don’t discover it significantly helpful, however we’ll come onto that later.
Exterior the wizard, they’ll allow you to set a title and meta description for every web page in your web site in the primary editor.
Solely they don’t name it a title. For some cause, they’ve determined to name it a “headline”.
So why is that this an issue?
Nicely, take into account a non-technical consumer who’s simply learn an article (like our web optimization audit information) telling them to create an optimized title tag. Isn’t calling the sphere “headline” simply inflicting pointless confusion?
Are we nitpicking? Maybe. However this simply appears illogical to us.
You’ll additionally notice from the screenshot above that you simply received’t get a search preview in the primary editor (you’ll get one within the wizard).
Ugly: Gradual load occasions
With Core Internet Vitals being a part of Google’s algorithm since 2021, pace and structure stability is turned much more essential to web optimization.
Our take a look at GoDaddy web site had severe points with each.
For instance, this tremendous fundamental weblog publish…
…had a Google PageSpeed Insights rating of simply 23 and a time to interactive of 15.4 seconds.
It additionally had unusual points with structure stability (loading then hiding layers), which you’ll be able to see within the timeline beneath.
The sluggish load occasions have been primarily brought on by heavy script utilization.
Ugly: There’s simply not a lot you are able to do to optimize your web site
Need to edit a web page’s title and meta description? No drawback… until you need to do it for a weblog web page.
Need to get extra superior?
Time to modify to a different CMS.
On-Web page web optimization Fundamentals: How does GoDaddy’s Web site Builder measure up?
Now let’s flip our consideration to manage of a few of the elementary on-page web optimization elements.
Does GoDaddy’s Web site Builder cowl all of them?
Not even shut.
Right here’s our abstract once more.
Word: having management of an web optimization rating issue shouldn’t be equal to its optimization. web optimization audit instruments like Seobility provide recommendation on learn how to correctly optimize every factor and discover errors in optimization which can be holding again your web site. See our web optimization audit information for extra data on learn how to absolutely optimize your web site.
web optimization Titles and Meta Descriptions
Management in GoDaddy: partial
A web page’s title continues to be probably the most essential on-page rating elements. And a well-written meta description may also help you get extra click-throughs (though Google received’t at all times use it).
On a GoDaddy web site you possibly can set a customized title and meta description for every “web page”, however for a weblog publish, you’re out of luck.
There are two methods you possibly can set the title and outline for a web page.
The primary is in the primary editor, which we already lined above.
The second approach is thru the web optimization wizard.
To entry the wizard, click on on “Begin Optimizing” below “Settings > Search Engine Optimization” on any web page (proven beneath), or select “web optimization” from the “Advertising and marketing” dropdown.
From there, you possibly can select to “optimize” your homepage, or another web page in your web site.
When you’ve chosen a web page to optimize, GoDaddy will ask you to explain it in a single or two phrases….
…which they’ll use to generate an inventory of associated key phrases. You’ll be able to choose two or three of probably the most related phrases on your web page.
After a immediate to insert these key phrases into your content material (which you are able to do if you want, however we’ve skipped) you’ll be requested to pick a title on your web page.
Let’s check out that first title (which we suspect many small enterprise house owners could decide):
Seobility Yoga – Yoga Courses, Yoga Instruction, Yoga, Yoga Courses
Seems good proper? As a result of stuffing key phrases into your title and repeating the phrase yoga 5 occasions is a good way to spice up your search engine rankings.
Wait, it’s 2022 not 1999.
Apparent sarcasm is clear hopefully. However simply In case… let’s be crystal clear. This isn’t a great way to put in writing your web page titles for web optimization in 2022.
In reality, we don’t actually like several of GoDaddy’s instructed titles. However as we’re compelled to pick one earlier than continuing we’ll select the only:
Yoga Courses – Seobility Yoga
It’s not good. However at the very least it’s not spammy.
On the subsequent display, we are able to add our web page’s meta description.
After which after one other couple of screens the place we are able to select so as to add our key phrases to our web page’s content material and heading, we’ll get to a ultimate overview web page…
…and we’re executed.
As we alluded to earlier, we don’t discover this web optimization wizard significantly useful. However the truth that the web page title recommendations are poor, it’s an extremely sluggish approach of updating a few of the most elementary web optimization rating elements.
Finally although, that’s simply our opinion. And non-technical customers could desire to replace their web site this manner.
So we are able to’t precisely name this a detrimental.
However what we are able to say is a detrimental is that GoDaddy doesn’t offer you any method to set a customized web optimization title and outline on your weblog posts. The title will at all times be the identical as your headline, and there’s nowhere so as to add a meta description.
We’ve no concept why that is the case, however it’s not good.
Be taught extra about web optimization Titles and Meta Descriptions
Web page slug / URL
Management in GoDaddy: partial
We advocate creating brief, descriptive, 2-3 phrase slugs, together with the first key phrase (or phrase) for every web page. Use hyphens to separate phrases.
You are able to do it on a GoDaddy web site, however once more, it’s fairly unintuitive. There’s no area for enhancing your slug, however GoDaddy will base it in your web page’s title.
And to layer on the confusion, we don’t imply web optimization title (keep in mind, GoDaddy calls that “headline”), we imply the “title” you select while you create a brand new web page:
So within the instance above, we’d get a slug that appears like this:
In case you replace this title, the URL can even replace.
Which is form of nice we guess. However a area for slug/URL may need made it somewhat easier to know?
As for the weblog, you’ll be caught with a slug based mostly on the title of the weblog publish itself. So if we have now a weblog publish titled:
Yoga Suggestions For Freshmen: Right here’s How To Get Higher At Yoga FAST
We’ll get a slug that appears like this:
And there’s nothing we are able to do to alter it. Not ultimate.
Word: one thing we did uncover is that if you happen to change a printed weblog publish’s title, GoDaddy will maintain the previous URL. So we suppose you might initially create the weblog publish with a brief, 2-3 phrase keyword-targeted title, then change it to an extended title afterwards if you happen to needed a workaround.
Be taught extra about URL slugs/permalinks
Management in GoDaddy: no
On smaller websites, you most likely received’t want to fret about this.
However in case you have a collection of comparable pages in your web site — i.e. concentrating on the identical key phrases, or with very small variations in content material — there could also be occasions while you’ll need to set a canonical (grasp) URL.
This helps to keep away from duplicate content material points.
There’s definitely no apparent method to set canonical URLs in GoDaddy’s Web site Builder. So potential fiddly workarounds excepted, we’re going to say that this isn’t one thing you possibly can management on a GoDaddy web site.
Be taught extra about canonical URLs
Index management (robots meta tag)
Management in GoDaddy: no
The robots meta tag instructs Google to both index (1), or to not index (2) a web page:
- <meta title=”robots” content material=”index, observe”> – index this web page please Google
- <meta title=”robots” content material=”noindex, observe”> – ignore this web page please Google (however observe the hyperlinks on it)
You don’t really want the primary one as (assuming your web page meets their high quality requirements) indexing is Google’s default motion. But it surely doesn’t do any hurt to have it in place.
We couldn’t see any easy method to noindex a person web page on a GoDaddy web site.
Be taught extra about index management
Heading Tags (h1, h2, h3 and so on)
Management in GoDaddy: no
Heading tags (h1, h2, h3, and so on) assist Google perceive the construction, and matter(s) of your web page.
They need to be correctly nested.
For instance, an h1 tag would typically be the primary matter (degree 1), an h2 could possibly be a subtopic (degree 2), and an h3 could possibly be a sub-sub matter (degree 3), and so on:
<h1>Pets</h1> (matter of the web page) <h2>Goldfish</h2> (subtopic) <h3>Caring on your goldfish</h3> (subtopic of goldfish) <h4>Clear your fish’s tank usually</h4> (subtopic of caring on your goldfish) <h2>Cats</h2> (subtopic) <h3>Caring on your cat</h3> (subtopic of cats)
GoDaddy’s Web site Builder fails miserably right here. You’ve acquired just about zero management over headings.
At first look, we thought maybe they have been doing their funky naming conference trick once more and calling heading tags “Kinds”. However we have been mistaken.
Seems the dropdown within the picture above is actually for controlling the type of the heading. There’s no method to change the precise heading tag itself.
So that you’re caught with no matter GoDaddy feels is the most effective match for a selected heading tag. Which wouldn’t be fairly a lot of a problem in the event that they have been choosing the proper ones…
…however (at the very least in our assessments) they’re not.
Within the instance above, we’ve skipped straight from H2 to H4.
How about on a weblog web page?
Nicely, all you are able to do is choose “T” within the textual content toolbar.
Which turns the highlighted textual content into an H4. Need a subheading? Robust, you’re getting one other H4.
(H4 wasn’t even the correct tag right here, it ought to have been an H2)
So there’s simply no method to create a correctly structured web page.
Be taught extra about heading tags
Structured knowledge (aka schema)
Management in GoDaddy: no
Structured knowledge (also called schema) may also help Google perceive:
- the kind of content material on a web page (i.e. recipe, overview, product, article),
- the entity behind the web site (i.e. group),
- and can be used to point out extra search options (wealthy snippets)
In case you’re not aware of structured knowledge and its influence on web optimization, we advocate studying our wealthy snippets information.
There’s no easy approach so as to add schema markup to a web page on GoDaddy.
Be taught extra about structured knowledge and wealthy snippets
Picture web optimization
Management in GoDaddy: sure
The three most essential parts of picture web optimization are:
- Alt textual content (description of the picture for display readers and search engines like google and yahoo)
- File dimension (smaller = sooner = higher)
- File title (we advocate utilizing descriptive file names)
GoDaddy’s Web site Builder performs fairly nicely right here.
It’s simple so as to add alt textual content…
And while you add a picture GoDaddy will create (and serve) a WebP model — a light-weight picture format that’s recommended by Google.
They may change the filename of the webp (we’d slightly they saved it the identical), however total we’re fairly pleased with how GoDaddy handles picture web optimization.
Be taught extra about picture web optimization
Do GoDaddy websites run over HTTPS? sure
HTTPS has been a confirmed Google rating sign since 2014.
And in 2022 there’s actually no excuse for any web site to nonetheless be working over HTTP. However any web optimization advantages, it’s unsecure.
So we’re happy to say that each GoDaddy web site (whether or not on a customized area or not) runs on HTTPS.
Be taught extra about HTTPS
Management in GoDaddy: no
A robots.txt file lets you cease search engine bots from accessing sure areas of your web site.
For instance, you may need a piece with consumer generated content material that you simply don’t need crawled or listed by Google.
Sadly whereas GoDaddy will create a default robots.txt file on your web site, there’s at the moment no method to edit it. They clarify why here.
Sadly, no, you will be unable to edit the robots.txt immediately on GoCentral. It’s a proprietary GoDaddy product and all server facet entry is managed by GoDaddy. The shopper has no direct entry.
Be taught extra about Robots.txt
Generated by GoDaddy: sure
An XML sitemap helps Google discover (and index) all of the pages in your web site.
GoDaddy mechanically units up and maintains an XML sitemap on your web site (pages, weblog posts, and so on), nonetheless, there is no such thing as a method to edit it.
Be taught extra about XML Sitemaps
Are GoDaddy websites mobile-friendly?
One phrase reply: sure
When designing your web site on GoDaddy, there’s probability you’ll be specializing in the way it seems on desktop.
The excellent news is that GoDaddy websites are absolutely responsive, and (pace points however) work nicely on cellular.
Simply make sure that to preview how your web site seems on each desktop and cellular. And keep in mind it’s the cellular model of your web site that Google will index and rank. So in case you have a characteristic that shows on desktop however not cellular, then Google received’t take it under consideration for rankings.
GoDaddy provides you with a preview of how your web site seems on cellular.
However we’d nonetheless advocate testing by yourself system after going stay.
If Google does discover any points with the cellular model of your web site, they’ll let in Search Console.
So maintain an eye fixed out.
In conclusion: GoDaddy Web site Builder’s web optimization is significantly missing
Our mom advised us that if we don’t have something optimistic to say, then don’t say something.
But when we caught by that rule… nicely, you’d be a clean web page right here.
As a result of it’s fairly arduous to conclude something apart from GoDaddy’s Web site Builder is poor for web optimization.
In case you’re on the platform, you’re going to be hampered by the shortage of choices for optimizing your web site/content material. And the sluggish web page load occasions are going to see you lagging your rivals each actually and metaphorically.
However with that being mentioned:
In case you at the moment have a GoDaddy web site and don’t need to change to a extra superior CMS — an motion we really discovered GoDaddy help engineers recommending in lots of their very own assist threads! — our recommendation can be to:
- run a full web optimization audit (you possibly can observe this information),
- allocate time to fixing points and optimizing your web site (the place doable),
- deal with creating high-quality content material that helps your customers and absolutely solutions their search queries,
- construct your web site’s authority by incomes prime quality backlinks (take a look at our advisable hyperlink constructing techniques right here)
Within the different elements of this collection, we reviewed the on-page web optimization of Wix, Squarespace, WordPress and Joomla. And we’ve in contrast the web optimization professionals and cons of every CMS in a ultimate roundup publish, the place we additionally revealed the most effective CMS for web optimization in 2022.
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